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Media barter agency in India

Corporate Barter Made Easy

Barter your surplus stock for media that grows your brand.

Pay for digital, OOH, TV, radio, print and transit advertising with your products, services or stock, and keep your cash for growth.

Book a discovery callHow it works
Surplus FMCG stock
Metro OOH in Delhi NCR
Hotel room nights
Prime-time TV spots
Appliance inventory
FM radio jingles
Short-dated cosmetics
Full-page print ads
Illustrative trades. Every deal is valued and agreed with you first.
20–40%
typical saving on media procurement
50+
campaigns delivered
30+ years
of combined media experience

Trusted by great brands

  • Coca-Cola
  • Reckitt
  • Tata Consumer
  • Aditya Birla Group
  • RPSG
  • Signify
  • Nykaa
  • Crompton
  • Cera
  • Biba
  • Wingreens Farms
  • GOQii

Here’s the reality

Most businesses have value sitting idle: stock in a warehouse, rooms that go unbooked, capacity nobody pays for. At the same time, media gets more expensive every year.

Every rupee spent on advertising is a rupee not spent on growing the business.

Barter turns what you don’t need into the media you do.

See how barter works

Who it’s for

If your business has something of value it can’t easily turn into cash, you can probably barter it for media.

Brands with stock

Product companies with surplus, seasonal, short-dated or discontinued inventory.

  • FMCG
  • Consumer durables
  • D2C brands
  • Beauty and personal care
  • Apparel and footwear
  • Electronics
  • Food and beverage

Businesses with capacity

Service companies with time, space or seats they can’t always sell.

  • Hotels and resorts
  • Restaurants
  • Education
  • Healthcare and wellness
  • Real estate
  • Travel
  • Software

Media owners

Publishers and media owners with inventory that goes unsold.

  • OOH and DOOH
  • TV channels
  • FM radio
  • Newspapers and magazines
  • Digital publishers
  • Transit fleets
  • Cinema
See if barter fits your business

Here’s how it works

Three steps, with a fair valuation and full records at every one.

  1. Barter

    Tell us what you can trade. We value your stock, services or spare capacity and agree a fair price with you.

  2. Get

    Use that trade value to run the media you choose: TV, radio, outdoor, print, transit or digital.

  3. Grow

    Your brand reaches more people while your cash stays in the business for everything else.

See the full barter process

Media Barter Solutions

Businesses have had to evolve, and so has media buying. Fund any of these channels, or a mix, with what your business already has.

50+
campaigns delivered
30+
years of combined experience
10+
media and marketing partners
9
major Indian markets

It Actually Saves You Money

Our clients typically save 20% to 40% on media procurement. See what that could mean for your budget.

Boost sales

We connect you with businesses that have budgets to spend but want to spend less cash, opening a new channel for your goods.

Build awareness

Barter stretches your budget further, so campaigns run longer and reach more people.

Save cash

Pay for media with stock and services you already have, and keep working capital for the rest of the business.

₹50 L
Cash you could keep at 20%
₹10 L
Cash you could keep at 40%
₹20 L

Based on the 20–40% our clients typically save on media procurement. Your actual saving depends on the media, market and what you trade.

Where we barter

From our Delhi office we plan barter campaigns in every major Indian market, with local media in each city.

Media barter insights

Guides on barter, media planning and buying. All articles

Ready to get started?

Tell us what you have to trade and where you want to be seen. We will come back with a barter plan and the cash you could save.

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